On March 12, our Country Manager for Chile and Peru, Carlos Cruz Infante, wrote an article for the Fintualist, giving six lessons on gubernatorial communication of unpopular policies. He expects this can be useful to Chile’s presidential candidates and anyone promoting a policy agenda.
One of Infante’s most relevant lessons is that “if you are going to promote something unpopular, make sure it is very clear why it is so necessary. If you don’t clearly draw the crisis and the conflict you want to prevent or fight (…) your policy will be flawed”.
To read the full article and know Infante’s six lessons please click here