What should board members know about social media as it relates to a company’s ability to do business and safeguard its image? And what is the board’s role in helping a company make the best use of social media—and defending against its misuse? Two corporate governance practitioners provide insights on the power of new social technologies to shape boards’ decisions and bolster stakeholders’ influence.
“Corporate governance and social media are trends newly met, and market participants are only at the very beginning of a learning curve. Santiago Chaher and James Spellman do a powerful service by providing a forensic analysis of how social media works. The authors sketch out latest developments. Then they focus on what a forward-thinking board needs to know to ensure that the company is ready to manage the risks and take full advantage of the opportunities presented by social media.” From the foreword by Stephen Davis, Nonresident senior fellow in governance studies at the Brookings Institution, senior fellow at the Harvard Law School Program on Corporate Governance, and former Executive Director of Yale University School of Management’s Millstein Center for Corporate Governance and Performance. Download the PDF here.